Ammrada is establishing a new industry standard in high-quality jewelry by blending timeless, functional design with expert craftsmanship. Luminary assisted Ron Arbusman, a third-generation diamond purveyor, in developing a brand and ecommerce platform to showcase collections that epitomize everyday glamour and aspirational luxury. As part of the brand identity formation, Luminary transformed the logo into stone and metal, overseeing the material sourcing and industrial design process.
BRAND IDENTITY DECK DESIGN WEBSITE UI/UX BRAND MESSAGING ART DIRECTION CREATIVE PRODUCTION GO-TO-MARKET STRATEGY CAMPAIGN + PHOTOGRAPHY PACKAGING DESIGN PRODUCT DESIGN